Redefining the Sales Experience: Creating an Immersive 3D Interactive Platform for Viceroy Aventura

When two powerhouse developers—Related Group and BH Group—come together, expectations are high. Their latest joint venture, Viceroy Aventura, is no exception. Situated in one of South Florida’s most vibrant and desirable neighborhoods, this residential condominium project promises to elevate luxury living to an entirely new level. And to match that vision, HGR, in partnership with Smart Pixel, was brought in to craft an equally elevated sales experience.

At HGR, we understand that first impressions drive emotion—and emotion drives sales. That’s why we partnered with Smart Pixel to create a cutting-edge 3D interactive sales presentation for Viceroy Aventura that captures the full essence of the project and brings it to life before a single brick is laid.

A Truly Immersive Experience

This next-generation tool includes a suite of features designed to give potential buyers a crystal-clear vision of what life will look and feel like at Viceroy Aventura:

• Photorealistic 3D Building Model – Every detail, every angle, every material rendered with striking realism.

• Live Inventory Controls – Dynamic unit availability tied directly to the sales team’s backend systems.

• Interactive Amenity Spaces – Buyers can explore wellness areas, pools, lounges, and more in vivid 3D.

• Time-of-Day Visualization – See how natural light transforms the space from sunrise to sunset.

• Points of Interest & Walkability Markers – Discover nearby restaurants, parks, schools, and services with a few clicks.

• Full-Scale Model Lighting Controls – Control gallery lighting in real time to mirror daytime or evening ambience.

This tool doesn’t just show—it tells a story. It helps buyers understand the lifestyle being offered and gives sales teams the confidence to close.

Why Interactive Matters

In today’s market, attention spans are short and decisions are data-driven. According to industry research:

• Properties with interactive sales tools sell 20–30% faster on average.

• Buyers are 64% more likely to request a follow-up appointment after experiencing an immersive presentation.

• Interactive visualization can increase pre-sales conversion by up to 50%, especially in new development where seeing is believing.

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Interactive platforms like the one we created for Viceroy Aventura don’t just support the sales process—they supercharge it. They offer a way to stand out in a crowded market and create a deeply emotional connection with prospective buyers.

Interested in transforming your next development launch? Let’s talk. Whether it's photoreal renders, cinematic films, or fully interactive sales experiences, HGR delivers the tools that help you sell smarter—and faster. Ring me up 305-904-1277