National Landing: A Visionary Urban Transformation by JBG Smith

2 days ago

3 min read

Located just across the river from Washington, D.C., National Landing is redefining urban living in Virginia. This premier mixed-use community, developed by JBG SMITH, is the capital region’s largest walkable downtown and a shining example of how thoughtful design, infrastructure, and innovation can converge to transform a city.

The Vision for National Landing

JBG SMITH is orchestrating an extraordinary evolution of National Landing, turning it from an eight-hour office environment into a vibrant, mixed-use urban destination. The transformation is bolstered by billions of dollars in public infrastructure improvements, including nearly 6,000 new residential units and a tripling of street-level retail. Anchored by Amazon’s HQ2, Virginia Tech’s Innovation Campus, and the Pentagon, this area is poised to become one of the most desirable submarkets on the East Coast.

With 5.6 million square feet of existing office space, 4,223 multifamily units (existing and under construction), and control over 8.2 million square feet of additional development density, JBG SMITH is reshaping the community at an unprecedented scale.

Crystal City: The Heart of Connectivity

Nestled within National Landing, Crystal City offers seamless connectivity and a unique urban experience. The neighborhood boasts:

A transit-rich environment with the Crystal City Metro station (Blue and Yellow Lines) and WMATA’s premium Metroway bus service.
Bike-friendly streets with separated and on-street bike lanes connecting to the Mount Vernon and Four Mile Run Trails.
A network of Capital Bikeshare stations for easy, eco-friendly travel.

This level of integration creates a highly walkable, bikeable, and livable community, making Crystal City an ideal model for modern urban planning.

Luxury Living and Design Excellence

JBG SMITH has partnered with world-renowned architects and designers such as Torti Gallas + Partners, COOKFOX Architects, and Kohn Pedersen Fox (KPF) to bring stunning luxury multifamily residences to life. These buildings blend cutting-edge design with exceptional amenities, redefining the urban living experience.

Our Role: Empowering the Vision

At HGR, we were thrilled to partner with JBG SMITH on this ambitious project. We brought the vision for National Landing to life by creating breathtaking amenity renders and animated films that capture the essence of this vibrant community. Our photorealistic visuals empower developers to communicate their vision effectively, inspire potential residents, and drive lease-ups with confidence.

Take a look at our work and imagine the possibilities for your next development. Together, we can transform concepts into compelling visuals that bring your project to life.

The Grace & REVA - Two unique apartment residences offering extraordinary views in a vibrant community, herald the arrival of luxurious living right in the heart of National Landing.

The Zoe

Mindfully designed studio, one-, and two-bedroom apartments, and socially activated spaces including a rooftop pool and lounge that has to be experienced to be believed. The Zoe offers up the good life: creating a 360° haven for those who don’t stand still for long, yet still want it all at home.

Animated Films

Animated films bring a project to life by providing a cinematic experience. They allow potential residents to visualize the lifestyle, ambiance, and features of the development in a way static images cannot.

Dynamic Storytelling: Films can guide viewers through curated moments, highlighting amenities, interiors, and surrounding areas in a cohesive narrative.
Immersion: Through motion, sound, and effects, animated films evoke emotions, helping prospects feel connected to the space.